PCI staff use many complementary resources and strategies to identify potential licensees and to market inventions in collaboration with Penn inventors. Often the existing relationships of the inventors, PCI staff, and other researchers are useful in marketing an invention. Market research can also assist in identifying prospective licensees/marketing targets.

To publicize inventions, PCI leverages conferences and industry events, actively presents available technologies and business opportunities on our website and in our various newsletters and publications, and makes regular direct contact with industry. Faculty publications and presentations are often excellent marketing tools as well.