Olfaction

Short Description:  A toilet-attachable device that can detect volatile organic compounds associated with ovulation emitted from the user’s urine to indicate the period of time at which conception is most likely. 

Lessons Learned: (1) the contraceptive space is a large market, (2) we should mainly measure LH, (3) someone deemed infertile has no use for our product, so we should target those who are trying to conceive, (4) social media is more effective for selling than through OBGYNs, and (5) ovulation test kits can be expensive in the long run. 

Names and Affiliation of Team members: 

Arti Singh, Undergraduate Studying Neuroscience and Economics, University of Pennsylvania

Man-Ching (Angeline) Fung, Undergraduate Studying Computer Science and Cognitive Science, University of Pennsylvania

Zion Abebe: Undergraduate Studying Health & Societies and Political Science, University of Pennsylvania

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