Penn Center for Innovation

This Penn startup uses ‘ethical AI’ to avoid racial profiling in shoplifting monitoring

Posted on May 14, 2020 — Jessica Jones Gupta

Percepta, a year-old security startup out of University of Pennsylvania, is making moves this summer — namely in that four of its five cofounders are graduating from undergrad next week and are joining the Pennovation Accelerator in September to take next steps with business and development of their AI-based retail security product.

The tech uses what the cofounders call “ethical” artificial intelligence to anonymize shoppers’ race, gender and age for loss-prevention teams. Read more on Technical.ly Philly

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