SchoolSims provides a virtual electronic classroom environment through software simulations where current and aspiring school leaders can safely improve their critical thinking and judgment skills. In addition to changing their branding and overall marketing strategy, the company also added significant executive leadership in Brian Biddulph-Krentar as Chief Strategy Officer and Mary Pat Fralick as Chief Operating Officer. Their combined efforts resulted in an incredible 172% sales growth over the course of the fiscal year, and a new proprietary software platform capable of delivering the simulations to school systems across the country thereby allowing for significant additional market growth.
Future plans involve expanding the simulation library to include teacher training as well as additional administration simulations. The company was co-founded by Dr. Michael Johanek, Professor in the Graduate School of Education, through the PCI Ventures UPStart program.